Canada, Bet It’s Extremely Good!” Launch Event

March 18, 2024

On May 11th, in Ho Chi Minh City, the Canadian Government officially launched a digital campaign “Canada, Bet It’s Extremely Good!” aimed at helping Vietnamese consumers easily access premium and high-quality Canadian food products at reasonable prices.

The event marked  Canada’s commitment to the Vietnamese market and desire to create more brand awareness. Canada will be introducing and promoting Canada’s world-class agricultural, food, and seafood products to Vietnamese consumers throughout 2023-2024.

During the event, the Canadian Government also announced its collaboration with the e-commerce platform Shopee.  As of May 14th, 2023, over 15 high-quality product lines with guaranteed origin from Canada will be available on the official store of Canadian food on Shopee, along with many attractive incentives for Vietnamese consumers.

The Consul General of Canada is experiencing the official showcase of Canadian food on the Shopee e-commerce platform.

In addition, guests and media at the event also had the opportunity to directly experience the highest quality food from Canada through the “Canadian Culinary Journey”. Designed as a menu with 3 main categories: Appetizer – Main Course – Dessert, the “Canadian Culinary Journey” took guests through each region with Canada’s most prominent cuisine, combined with Vietnamese ingredients and cooking methods, conveying meaningful values and bringing exciting experiences about Canadian food.

Mr. Nguyễn Mạnh Hùng (Chef Hungazit) – Chef Ambassador of Canadian food in Vietnam, introduced guests to the Canadian Culinary Journey experience.